The AJM Team

Development Advisory

We enter the conversation
before the market does.

New York

Terracotta-clad Brooklyn development on a quiet residential street

The Matteo

The Assignment

Most teams are handed a finished building and asked to sell it. By then the decisions that determine price have already been made. We work the other way: in the underwriting, in the plan set, in the finish schedule, in the sequence of release. The result is a project that answers a real demand at a defensible number, and a sales effort that already understands why.

  1. 655 Baltic Street facade in Park Slope
    655 Baltic Street — Facade
    01

    Market

    • Market research
    • Competitive landscape
    • Pricing intelligence
    • Buyer profiling
  2. The Elisa kitchen with travertine, bronze and white oak finishes
    The Elisa — Kitchen
    02

    Product

    • Unit mix
    • Layouts
    • Finish positioning
    • Amenity strategy
    • Buyer expectations
  3. 153 Green fluted concrete facade seen from street level
    153 Green
    03

    Positioning

    • Brand direction
    • Project narrative
    • Pricing architecture
    • Inventory strategy
  4. Austin Nichols House lobby
    Austin Nichols House — Lobby
    04

    Market Entry

    • Launch strategy
    • Marketing
    • Broker outreach
    • Lead generation
    • Sales gallery & showing strategy
  5. Maison Bond completed exterior at 335 Bond Street
    Maison Bond
    05

    Execution

    • Sales
    • Negotiation
    • Reporting
    • Inventory management
    • Repricing
    • Sellout

66 developments, 1,702 residences, and $1.424B in total sellout.

View the Portfolio

Bring us in
early.

If you are underwriting a site, refining a plan set, or deciding how a building should reach the market, the conversation is worth having now.

Start With the Opportunity